A palm-sized stuffed toy ROMOMO, modeled on the Chinese hamburger, has gone viral in Xi'an, igniting a buying frenzy since its debut this past summer.
Young locals and tourists sometimes wait in line for over an hour to snag theirROMOMO toys, drawn by the product's creative design and its link to the culinary experience.
Post-00s generation has become the largest consumer group for stuffed toys, accounting for 43 percent of total buyers.
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