"There is an old saying that a picture is worth a thousand words.Infographics may be worth many more.
That's because the human brain is wired to process visuals faster than words."
That's a quote from Mary Potter, a professor of brain and cognitive sciences at MIT, and it's one of the reasons why more and more businesses are turning to visual aids to tell their stories, Mashable reports.
According to a LinkedIn report, using an infographic can increase sales by up to 80%, and the platform estimates that brands using such visuals are 43% more persuasive.
"The fact that you can do that at these high speeds indicates to us that what vision does is find concepts," Potter says, explaining that the brain can process images in as little as 13 milliseconds.
What makes an infographic so powerful? Well, it's "incredibly important for time-strapped audiences who may only have secondsor millisecondsto learn about a brand," says a graphic design firm in Florida.
Plus, it's fun.
"The most effectiveInfographics are eye-catching and make it fun to learn new information," says the firm.
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