PRESSR: Ooredoo Kuwait: Pioneering innovation and youth empowerment on World Creativity Day


credit: Flickr

"Kuwait stands as a beacon of creativity on the world's stage."

That's how the marketing director of a Middle Eastern telecommunications company is framing his company's sponsorship of a team of young Kuwaiti engineers working on a self-driving car, Mashable reports.

"Our vision goes beyond providing services; we aim to be digital enablers empowering empowering communities by fostering creativity," Ooredoo Kuwait's marketing director says in a press release.

The team's goal is to develop a prototype of a self-driving car called the AirBraking System (SABS).

It's a bit of a nuts-and-bolts project: The team plans to build a prototype of the AirBraking System and have it ready for testing in 2024, according to the press release.

The team is working with Kuwait University on the project.

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