"It's 6 o'clock in the morning and when I go in the bathroom, it's like 30 people in there vaping, they're tweaking," Jayden Thomas tells WCNC.
Thomas is a recent high school graduate in North Carolina's MECKLENBURG County, where school districts reported 758 documented incidents of students using a vaping device last school year, per the Charlotte Observer.
Vaping is also on the rise in other parts of the US, with the Centers for Disease Control and Prevention reporting a jump in the number of middle and high school students who say they've tried e-cigarettes in the last two years.
"This has been a disturbing upward trend, and we're hoping we can through our efforts reverse some of those trends," says Kimberly Scott, an assistant health director in Mecklenburg County, where 70% of tobacco retailers are within a half-mile of the county's schools.
Scott says online sales are also helping drive the addiction, which is encouraging them to take a multi-layered approach.
In North Carolina, for example, the state was awarded millions from a major e-cigarette manufacturer last year based on deceptive marketing geared toward teens.
A second initiative called Quit the Hit is an Instagram-based campaign that focuses
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