Wayland to Use State Grant to 'Hype' Downtown

credit: Flickr/Don McCullough

Wayland, Mich., is replacing a welcome sign that's been around for a decade with one that's much more up-to-date.

The city has received a $25,000 grant from the state to replace the 10-year-old sign with an electronic version, WOOD-TV reports.

"This is a large price because it's going to be electronic, larger, and we just got (new) branding redone last year," says Holli McPherson, the city's downtown development director.

The new sign will also feature a speaker system that will be installed on power poles throughout the downtown area.

The $25,000 will also go toward a "Hype" program, in which the city creates " influencers" on social media and encourages them to do things like "date night," "daddy-daughter days," and "daddy-cocktail days" in the city, McPherson says.

"It creates loyalty with our residents," she adds.

Wayland is the second Michigan city to use the program, after Owosso.

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