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"Greenwashing"when companies make false or misleading sustainability claims about their products or servicesis a big problem in New Zealand, and one young woman is trying to change that.
Antonia Estall is the new leader of the Asia-Pacific chapter of Creatives for Climate, a non-profit global network dedicated to climate action, Adweek reports.
According to Consumer NZ, Estall's main focus will be on New Zealand, where nine in 10 people check a product's sustainability claims before buying it.
"The reality of the New Zealand market is it's very easy for a company to make a false or misleading sustainability claim about a product or service and go unchecked because greenwashing is essentially unmonitored," Consumer NZ's head of research and advocacy says.
"Shoppers can find it hard to differentiate between what is legitimately sustainable versus what is greenwashing, so the creative industry plays a crucial role in holding the line when it comes to genuine sustainable communication," an advertising and brand creativity professor at the University of Auckland tells Adweek.
"Any efforts to empower more truthful advertising and marketing are very welcome."
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
State grant helps support clean energy jobs for disadvantaged young adults.An award of $500,000 was given to the Social Enterprise and Training Center, also known as the SEAT center.The program helps...more
The Weeknd was awarded the Key to the City and honoured with The Weeknd Weekend by the City of Toronto.The ceremony was attended by Toronto Mayor Olivia Chow, youth from the Boys & Girls Club of West...more
The initiative saw ZTE donate essential supplies and digital connectivity solutions worth 1 million THB to a Public charity organization, Baan Nokkamin Foundation.This foundation provides foster...more
13-year-old Ricky was diagnosed with leukemia for the second time in his young life.Traditional medications were failing, and Ricky's doctor dismissed the recently approved stem cell treatments...more
Notably, this was the first Children's Entrepreneur Market event held in the country.HATCH Fest honored Juneteenth with three public readings of the Emancipation Proclamation by local community...more
Sit Still Kids Salon Opens in Atlanta's Peachtree Battle neighborhood.Salons specifically designed for children are evolving to provide tailored services for kids with diverse needs.Businesses are...more
Debit cards issued by NYC's summer youth job program tied to $17 M ATM fraud scam: sources.The scam led to ATMS across the Big Apple being banged for big bucks from July 11-13.The cash ended up in...more
The passing of my father was a transformative moment for me.This perspective shift is why I now dedicate much of my energy to youth programs and community development.I've leaned heavily on...more
Dobbs announced the need for volunteers at the Central Arkansas Veterans Healthcare System for Compassionate Contact Corps.Volunteers are matched with veterans that are experiencing loneliness or are...more
Jefferson Parish Young Marines receive national honors.Sgt.Taylor Science and Technology Academy, was named the Honor Graduate for the Young Marines 2025 National Leadership Academy-Senior Leadership...more
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New York Community Trust
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Manatee Community Foundation
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Key Biscayne Community Foundation
Social Entrepreneurship
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