A Decade In Review: Soukaina Rachidi Alaoui, Founder, Risalatcomm


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When Moroccan-American Soukaina Alaoui moved to the United Arab Emirates in 2014, she didn't know what she wanted to do with her life.

"I always dreamed of having my own business, but I wasn't sure what kind of business translates to impact-driven," she tells Fast Company.

That's when she started Soukie Speaks, a platform for young people in the Middle East and North Africa that aims to "reimagine the narrative of the MENA region," Alaoui says.

The platform, which she launched in 2016, "helped me deconstruct the oppression that had robbed me of my confidence and spirit for so many years, and it allowed me to write a new story for myself," she tells Entrepreneur Middle East.

"It allowed me to challenge the negative media narratives about the MENA region by shining a light on innovative businesses and inspiring initiatives in their countries, despite all the odds."

Alaoui, who grew up in a service-oriented family, says it took her five-and-a-half years of freelancing and working with civil society organizations in Morocco to develop a deeper understanding of a business that wasn't impact-driven.

She launched RisalatComm, a social impact communication and consulting firm in Morocco earlier this year.

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