Kids Help Phone (KHP), Elevate and MaRS announce a $2 Million innovation challenge ...

"The youth mental health crisis is more prevelant and acute than it has ever been," says Katherine Hay, CEO of Kids Help Phone.

"And we know this is not going away, unless we all disrupt this landscape, again."

That's why the Canadian nonprofit is teaming up with Elevate, Canada's largest urban innovation hub, and MaRS, the country's leading AI and e-health startup accelerator, to launch a $2 million challenge to find AI and e-mental health solutions for young people by 2024, the CBC reports.

They're aiming to use the funds to "define, discover, and pilot AI and e-mental health solutions for youth, however they identify, from Canadian startups," per a press release.

Hay says the youth mental health crisis is "very personal" to her.

"It has affected my family and so many others in Canada and around the world," she says.

"The goal of bringing responsible AI and data science to bear on improving outcomes in this area is a great example of exactly what MaRS is here to do, and we're thrilled to do our part to connect the tech community to this important cause."

Jay Hayden, a venture funder who has donated $500,000 of his own money to the

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